Capacity ≠ Impact
Delivering sites or tools is not impact. Impact is measured on beneficiaries: can they access the market, become professional and gain autonomy? The WAKATI framework structures this measurement around three axes and a follow-up cadence.
Axis 1: Market access
Are beneficiary operators discoverable, reachable and able to convert visitors into clients? Impact is measured by visibility, responsiveness and conversion.Discoverability: do operators appear in searches and on relevant channels?
Reachability: can they be easily contacted via multiple channels (web, social, messaging)?
Conversion: do visitors become clients thanks to clear and professional presence?
Axis 2: Professionalization
Do operators respect quality standards, response times and brand consistency across the network? Impact is measured by compliance and consistent quality.Content standards: do operators respect editorial line, tone of voice and templates?
Response times: are client messages handled quickly and with quality?
Brand consistency: is the network image consistent and professional at scale?
Axis 3: Autonomy
Can operators maintain and improve their digital presence without constant intervention? Impact is measured by their ability to act independently.Autonomous maintenance: do operators update content and information without external help?
Problem solving: can they resolve common difficulties without constant support?
Continuous improvement: do they adopt best practices to progress over time?
Measurement cadence: T0, D+30, D+90
Impact measurement follows a structured cadence to capture progression and identify support needs: initial state (T0), first assessment (D+30), consolidation (D+90).